How to Grow a WhatsApp Channel in India

WhatsApp Channels are one-way broadcast feeds inside WhatsApp's Updates tab. For Indian brands, creators and news pages, they're becoming as important as Instagram.

• The channel directory in the Updates tab, sorted partly by follower count.
• Channel links shared in chats, groups, status and other social media.
• Forwards – every update can be forwarded with your channel name attached.

• Share your channel link in your WhatsApp status every few days.
• Add it to your Instagram bio and YouTube descriptions.
• Post content worth forwarding: deals, quick tips, breaking local news.
• Use polls – they're the easiest way to get interaction.
• Post at least once a day.

Because the directory shows follower counts, a channel with 5,000 followers attracts more follows than one with 50. A starting boost of channel followers and a few reactions on your updates can help new channels get noticed.