SMM glossary
Every term you'll run into on an SMM panel, explained in one or two lines.
- Action block
- A temporary Instagram restriction on liking, following or commenting.
- Bot followers
- Followers from automated, usually empty accounts.
- Cancel button
- An option to stop a running order and get the undelivered part refunded.
- Child panel
- A white-label panel that buys all its services from a parent panel.
- Concurrent viewers
- People watching a live stream at the same moment.
- Custom comments
- Comments you write yourself, one per line, that get posted on your content.
- Drip-feed
- Splitting one order into smaller batches delivered at set intervals.
- Engagement rate
- Likes plus comments divided by followers, as a percentage.
- High retention views
- YouTube views where the viewer watches a meaningful portion of the video.
- HQ (high quality)
- Accounts with profile photos, posts and normal-looking activity.
- Impressions
- Total number of times your content was displayed.
- Monthly listeners
- Unique Spotify listeners of an artist in the last 28 days.
- Native ads views
- YouTube views delivered through ad placements.
- Non-drop
- A service where very few delivered followers or likes disappear over time.
- Old accounts
- Followers or likes from accounts that have existed for a long time.
- Order link
- The URL or username a service delivers to.
- Partial order
- An order that delivered only part of the quantity and was then stopped.
- R30 / R60 / R365
- Short forms for 30, 60 and 365-day refill guarantees.
- Rate per 1000
- The price for 1,000 units of a service.
- Reach
- The number of unique accounts that saw your content.
- Refill
- A free re-delivery of followers or likes that dropped within the service's guarantee period.
- Remains
- How much of an order is still left to deliver.
- Reseller
- Someone who buys SMM services wholesale and sells them to clients at a margin.
- Saves
- When someone bookmarks your Instagram post.
- Shares (sends)
- When someone sends your post to others.
- SMM API
- A way for software to place and track orders automatically.
- SMM panel
- A website that sells social media engagement – followers, likes, views – in bulk from a prepaid wallet.
- Social proof
- The tendency to trust things other people already seem to trust.
- Speed (per day)
- How fast an order completes once it starts, e.g. 10K/day.
- Start count
- The count on your profile or post at the moment the order started.
- Start time
- How long after ordering the delivery begins.
- Story views
- The number of accounts that watched your Instagram or Facebook story.
- Targeted followers
- Followers from a specific country or gender.
- Telegram premium members
- Channel subscribers with an active Telegram Premium subscription.
- USDT TRC20
- Tether (USDT) on the TRON blockchain.
- UTR number
- The unique reference number for a UPI or bank transaction.
- Watch time
- Total hours viewers spent watching your videos.
- YPP (YouTube Partner Programme)
- YouTube's programme that lets creators earn from ads and fan-funding.