Instagram Engagement Rate Calculator
Enter your follower count and average likes and comments from your last 10 posts. We'll work out your engagement rate and tell you if it's normal for your size.
Your engagement rate
3.84%
Healthy for your size
Typical range for accounts your size: 3–8%.
Formula used: (average likes + average comments) ÷ followers × 100. Brands usually look at the last 10–12 posts. Reels-heavy accounts often see higher numbers than photo-only accounts.
Frequently asked questions
What is a good engagement rate on Instagram in India?
Roughly 3–8% under 10K followers, 1.5–4% for 10K–100K, and 1–2.5% for 100K–1M. Bigger accounts naturally have lower rates.
Should I count saves and shares?
If you have Insights access, adding saves and shares gives a fuller picture, but most brands use likes + comments because those are public.
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